I’m a trend forecaster, writer, and retail lover currently residing in the San Francisco Bay Area.

As West Coast Associate Retail Editor and then US Retail Editor for WGSN.com, I travelled all over the states, South America and Europe, tracking street fashion trends, writing about international runway shows, and checking out some of the worlds most inspiring retail spaces. 

Some of my favorite stores include Mohawk General Store in Los Angeles, Labour and Wait in London, The Regional Assembly of Text in Vancouver, Common People in Mexico City, Carrots in San Francisco, Librissme in Montreal, NuBe Green in Seattle, Granado in Rio de Janeiro, Bird in Brooklyn and Merci in Paris. 

This blog is a collection of retail news, fashion trends, beautiful boutiques and things that I love.

For more information about me, my work and press, check out my portfolio site at allysonrees.com